LAS VEGAS | Projection Mapping company Skullmapping – inventor of ‘Le Petit Chef’ – sets a Guinness World Record by running a dinner entertainment show for 1,312 Amway employees.
Bands, comedians, or magicians might be the standard for live entertainment at corporate dinners—but employees at a recent Amway company celebration were treated to a meal with an amazing side of projection mapping. For Amway’s 60th anniversary celebration in Las Vegas, more than 1,300 people, all of whom were designated top Amway business owners of the multi-level marketing company, experienced projection mapping on their place settings during a private dinner at Mandalay Bay Resort & Casino.
The company tapped event agency Wilson Dow and projection mapping company Skullmapping to create audiovisual displays that each consisted of three customized stories. The event set the Guinness World Record for the “Most Projection-Mapped Displays at a Single Venue,” which is the first of its kind.
Foregoing static decor or standard entertainment, Amway chose to use technology to push the company’s thematic message of “future forward,” offering three stories that related to the brand’s history, the attendees, and the food that was served.
“We were inspired by the way a room immersed in colors, sounds, and stories can evoke feelings of excitement, wonder, and anticipation. We relied heavily on emotive sight and sound as this audience spanned 23 languages, challenging us to get creative with our engagement strategy,” said Harrison McEldowney, executive creative director of Wilson Dow. “The idea of honing in the projection mapping to each table-setting brought the spirit of immersion to each attendee. The technology allowed us to customize the experience, weaving in the overarching event messaging illustrated through whimsical yet relevant stories” …
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Projection-Mapped Displays Served as Dinner Entertainment
By far the most popular Projection Mapping experience out there today is ‘Le Petit Chef’. It’s a clumsy little animated cook. 58 mm in size, and he won’t grow any taller. He was born in April 2015 at Skullmapping Studios in Belgium. By using a profound artistic knowledge, and combining it with the latest technology, Skullmapping tells stories with stunning bespoke visuals, such as ‘Le Petit Chef’.
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